EireDigital Clinic · Business services
Dental PPC & Google Ads Management
Bring your paid-search budget closer to the dental enquiries your team can actually handle. Start with practice capacity, catchment and a clear definition of a useful enquiry.
Discuss dental PPCBuild campaigns around the appointment you can offer
A dental practice can receive plenty of enquiries and still have the wrong diary mix. Emergency requests, routine appointments and implant consultations require different responses. Before choosing keywords, we map the services you want to promote, which clinicians can accept enquiries and the locations patients can realistically travel from. This becomes a campaign brief that the reception team can use as well as the marketer.
Control spend at the search-term level
Paid-search planning separates high-intent treatment searches from training, job, product and research queries. We review location settings, match types, exclusions and landing-page relevance together, rather than judging an account by click volume alone. Treatment-specific ad groups can have separate budgets where demand and practice capacity justify them. Media spend and management scope are agreed separately; neither a minimum lead count nor a fixed acquisition cost is promised.
Connect the advert to a clear enquiry path
A visitor looking for a consultation needs a relevant destination, a usable mobile form and an honest explanation of the next step. Existing practice pages can be reviewed before commissioning new landing pages. Measurement should distinguish a submitted enquiry from a booked consultation, with responsibilities agreed for call handling and follow-up. Patient details and treatment information must not be sent into advertising tags as ordinary conversion data.
Review qualified demand before increasing the budget
The working sequence is account and website review, a prioritized campaign structure, measurement checks and a bounded launch plan. Search terms, budget pacing and enquiry quality then guide changes. If reception cannot respond promptly or a treatment diary is full, increasing spend may be the wrong decision. Reporting should make those operational constraints visible, and separate platform-reported conversions from appointment outcomes that your practice can verify.
Questions about this service
Does PPC replace dental SEO?
No. PPC buys advertising placement while SEO develops organic discovery. They have separate budgets, working methods and evaluation periods.
Can you guarantee Google will approve every dental advert?
No. The proposed services, claims and destinations must be checked against the applicable advertising rules before launch. Approval remains with the platform.
Discuss dental PPC
Tell us about your business and the service you are considering. We will contact you to clarify the scope, priorities and next steps.